• Work with distributor partners (notably Uplegger in DACH and Solinest in France) to co-create and deliver the annual marketing plan, including asset development and performance tracking.

• Act as the day-to-day marketing lead for DACH & France — ensuring clarity on priorities, strong execution discipline, and accountability for delivery.

• Develop and deploy local marketing assets, ensuring they are on-brand, insight-led, and effective in driving awareness and conversion.

• Track, measure, and evaluate marketing activity, using insight to optimise performance and inform future plans.

• Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity.

• Champion the voice of the local consumer, using market insight to inform activation and optimise performance.

• Contribute to the business' Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your function and direct reports to deliver theirs.

Detailed Responsibilities:

Setting & Executing the Local Marketing Plan

• Translate global strategy into clear, actionable local plans across DACH and France.

• Ensure all activity is prioritised against commercial impact and brand-building objectives. Manage budget to maximise impact and return on investment (‘every little counts’).

Driving In-Market Activation

• Lead the delivery of standout activation that builds brand salience and demand, particularly through earned attention and trade marketing.

• Ensure activity works both in-store (retail execution) and out-of-store (brand fame).

Partnering with Commercial Teams

• Work closely with DACH & France commercial teams to align marketing with retailer priorities.

• Support sell-in of innovation and range plans through compelling marketing and activation strategies.

Managing Distributor Relationships

• Partner with distribution partners to build and deliver annual marketing plans.

• Ensure clarity of roles, strong execution, and consistent performance tracking.

Leading Agency Relationships

• Manage local agencies to deliver high-quality, insight-led activation.

• Set clear briefs, maintain high standards, and ensure outputs deliver against objectives.

• Collaborate with team in London to ensure activation is coherent with global plan.

Working Cross-Functionally

• Collaborate with central brand, social, and media teams to ensure consistency and quality of execution.

• Influence stakeholders where activity sits outside direct control.

Operational Ownership

• Act as the internal go-to for all marketing activity in DACH & France.

• Ensure delivery against timelines, budgets, and KPIs - making things happen.

Performance & Measurement

• Track marketing effectiveness across channels and initiatives.

• Use insight to continuously improve efficiency and impact.

Essential Requirements:

• Experience in FMCG marketing, ideally in food.

• Experience working in a multinational business, with evidence of influencing cross-market stakeholders.

• Strong track record of in-store activation/trade marketing with German retailers.

• Experience partnering with distributors or third parties (preferred).

• Demonstrated ability to deliver both brand-building and commercially impactful marketing activity.

• Strong project management and execution skills - comfortable owning delivery end-to-end.

• Strong collaboration and stakeholder management skills across functions and geographies.

• Strong energy and emotional intelligence – with the ability to build momentum and alignment across markets.

• Self-starter who thrives in autonomy and takes ownership for outcomes.

• Commercially aware, with a clear understanding of how marketing drives growth.

Some of the benefits of working here include:

Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.

We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boost:

Life Insurance  👩🏽‍⚕️